How Do I Get More Leads and Clients?

Strategies for Converting Leads into Loyal Clients: Engaging Prospects, Building Relationships, and Effective Communication.

(Without Wasting Your Time or Burning Your Ad Budget)

Let’s not sugarcoat it. If you’re a small-to-medium business in Auckland — whether you're in retail, hospitality, real estate, or tech — you've probably asked:

“How do I actually get more leads and clients... without spending thousands and getting nothing back?”

That’s the #1 question we get at Bash Marketing, and it’s a fair one. Because let’s face it:📉 Random boosting doesn’t work.📉 SEO takes forever when done wrong.📉 And your competitors are getting louder.

So let’s cut through the noise.

Here’s how to get more of the right leads, consistently — and actually turn them into paying clients.

🎯 First: Know What a “Good Lead” Looks Like

You don’t just need more leads. You need better ones.

A good lead is:

• Someone who actually wants what you offer

• Located in your service area

• Has the ability (and willingness) to pay

That means your marketing should be doing two things:✅ Attracting the right people✅ Filtering out the wrong ones

🔍 Step 1: Be Found Where People Are Already Looking

Most client journeys begin with a simple Google search. If you’re not showing up there — you’re invisible.

At Bash, we help businesses:

• Optimize their Google Business Profile

• Target local SEO keywords like “Takapuna wedding photographer” or “Birkenhead coffee roaster”

• Publish blogs (like this) that answer real questions people are searching for

Local search = high intent = hot leads.

💥 Step 2: Use Meta & Google Ads That Don’t Suck

Let’s be honest: most ads suck. They’re vague, untracked, and look like every other ad out there.

We flip that.

Our formula:

• Sharp creative: scroll-stopping videos and graphics

• Smart targeting: people in your area, in your niche, at the right stage of the buyer journey

• Real results: leads that convert — not just impressions and clicks

Whether it’s Meta (Facebook/Instagram) or Google Search — we tailor the strategy to your offer and goals.

🎥 Step 3: Leverage Video — It Converts Better, Period

Video builds trust, fast. People get to see your face, feel your brand, and decide in seconds if you’re their kind of business.

You don’t need a full TV crew. You just need:

• A clear story

• A strong hook

• A good editor (hi 👋 that’s us)

We film, cut, and run the ads — all in-house.

💬 Step 4: Make It Ridiculously Easy to Take Action

What do you want people to do?

If your website or ad doesn’t clearly say:

“Book now” “Get a free quote” “Send us a message”

…then you’re losing leads.

Strong calls to action (CTAs) = higher conversions. No one wants to search around to figure out the next step. Tell them.

🔁 Step 5: Don’t Just Get Leads — Nurture Them

Here’s the kicker: Most businesses lose leads not because of bad marketing — but because they drop the ball after the enquiry.

We help you set up:

• Instant auto-replies

• Retargeting ads (for the curious-but-not-yet-ready crowd)

• Easy-to-use forms that capture details and sync to your CRM

The follow-up is where money is made.

🧠 Bonus: Audit These 5 Things Right Now

Want to improve leads today? Start here:

1. Can someone find you on Google right now?

2. Do your ads speak directly to your ideal client?

3. Are you using video to tell your story?

4. Does your website have a clear CTA?

5. Are you following up with every enquiry within 24 hours?

If not — you’ve got gold sitting on the table.

🚀 Final Word: Leads Aren’t Luck. They’re Strategy.

At Bash, we turn attention into leads — and leads into loyal clients. We combine creative, ads, automation and smart data to give your business the system it needs to grow.

Whether you’re brand new or ready to scale — we’ve got your back.

👉 Book a FREE 1-hour strategy session Let’s fill your pipeline with people who actually want what you sell.